Chhath at IFFI Goa 2025 : A Landmark Moment for Bhojpuri Cinema and a Proud Association for Quanton Media!

Written By Quanton Media

Cinema has always carried the power to reflect culture, belief and identity. When such a story reaches a national platform, it becomes a shared moment of pride. This year, Chhath, directed by National Award winning director Nitin Chandra and produced by Neetu Chandra earned a nomination at the International Film Festival of India, Goa. The movie ''Chhath'' premiered on October 24 at the Waves OTT platform. For Bhojpuri language cinema, which rarely finds representation at IFFI, this achievement is significant.

How Quanton Media Helped the Story Find its People?

Every Film finds its audience differently. With Chhath, we knew the connection would come from emotion, not noise. Our role was to help that emotion travel in right direction. Promoting a story rooted so deeply in devotion and memory demanded more than standard campaign thinking. It required us to listen first: to the culture, to the sentiment, to the way people relate to the festival in their everyday lives. Only then could we decide how to bring the film closer to its real audience.

We stepped in at a defining moment for the film. Chhath had the strength to stand on its own, but it needed the right momentum and the right cultural positioning to reach the people who would recognise its depth. So we built that first wave of visibility. We shaped how the film entered the digital conversation and ensured that audiences discovered it through voices they trusted.

Rather than chasing numbers, we curated creators whose own identities aligned with the film’s emotional core. Their content didn’t just promote the film. It contextualised it. It gave the audience a reason to care, a reason to share, and a reason to believe in a Bhojpuri story told with dignity.

This early foundation mattered. It set the tone for how the film was perceived and discussed, securing it the No.1 position on Waves OTT. Hence, trending for weeks after its release long before the nomination news arrived. And when Chhath won its nomination for IFFI, it felt like a continuation of a journey that had already connected deeply with its audience.

Why This Matters for Bihar and Bhojpuri Storytelling?

Bhojpuri cinema has never lacked good stories. What it often lacked was the space where those stories could be viewed without prejudice. An IFFI selection shifts that lens. It makes the conversation less about the industry’s limitations and more about its possibilities.

With Deswa and now Chhath, the narrative moves away from labels and expectations. These films show that Bhojpuri can carry silence, patience and emotional honesty in a way that feels distinct from any other region. They offer a version of Bihar that many people outside the state have never been shown. This recognition also matters because it gives new creators a reference point. It proves that you can speak in your own language, portray your own culture and still reach national platforms without changing your voice.

The nomination is not simply a milestone. It is a reminder that when stories are told with sincerity, they do not need to compete. They find their own place.

A Landmark Moment for Bhojpuri Language Cinema

Chhath is a film that breathes the essence of Bihar. It captures devotion, discipline and the deep emotional roots of a festival that defines community life. Nitin Chandra approaches the story with honesty, sensitivity and cultural pride. There is no exaggeration. No stereotype. Only truth, captured through the lens of creativity and pure cinema. The film carries the warmth of shared memories and the quiet power of tradition.

Bhojpuri cinema has long carried the burden of stereotypes. Very few films have reached platforms like IFFI, making Chhath a true milestone.

This recognition is not just about the film. It is about representation, culture and a filmmaker who chose integrity over formula and a region whose stories deserve global respect.